We’re excited to share some big news: Helen Ferneyhough Associates is rebranding to HFA Mortgage & Protection.
This isn’t just a name change – it’s a natural evolution of the business as we continue to grow, support more clients, and build a brand that reflects both where we are now and where we’re heading. While the name and appearance might look a little different, our values, personal service, and local roots remain at the heart of everything we do.
Let us tell you a little more about why we’ve made the change and what it means for you, our valued clients.
Why the Change?
When Helen started the business, it was with a simple mission: to give people expert mortgage advice with a personal, human approach. As the company has grown, that mission has remained the same – but we’ve evolved in the way we deliver it.
The name HFA Mortgage & Protection was a perfect fit when the business was just getting off the ground. But now, as we’ve expanded our team, broadened our client base, and built strong relationships with lenders across the UK, we felt the time was right for a refreshed identity that better represents the business as it is today – and as it will be in the future.
HFA Mortgage & Protection is a clearer, more streamlined brand that maintains the legacy of Helen’s leadership while providing a more professional and recognisable identity. It gives our growing team the confidence to represent the business consistently and proudly, whether they’re meeting new clients or working with lenders on your behalf.
HFA Mortgage & Protection – A New Name, A Familiar Feel
One thing we want to be absolutely clear on is this: our personal, customer-first approach is not going anywhere.
We’re still the same approachable, community-focused business based right here in the North West. Whether you’re a first-time buyer, a home mover, looking to remortgage or protect your home and family, you’ll still be speaking to real people who take the time to understand your individual needs and goals.
You’re not just another number—and never will be.
We know that buying a home or sorting out your protection needs can be daunting. That’s why we’ve always made it our job to take the stress out of the process, guiding you step-by-step with clear, straightforward advice. That doesn’t change with a new logo or website—it’s simply who we are.
Helping More People, the Right Way
The new brand gives us a platform to reach more people while continuing to serve our loyal local community. It allows us to speak to different audiences – whether that’s younger first-time buyers searching online, clients looking for specialist advice, or professionals wanting support with more complex cases.
It also gives our team the professional tools and branding they need to carry the business forward, while still delivering the same personal service you’ve come to expect from us. We want everyone who deals with HFA Mortgages & Protection to feel looked after, respected, and confident they’re in safe hands.
The Next Chapter Starts Now
The HFA Mortgage & Protection rebrand marks an exciting new chapter for us. Our new website and look will be launched later this month, but the work we do – and the way we do it – remains unchanged.
We’ll continue to offer advice that’s always tailored to you, helping you find the right mortgage or protection product to suit your unique circumstances. And we’ll keep championing the personal, people-first approach that Helen founded the business on.
We’re proud of how far we’ve come – and we’re even more excited about what’s ahead.
Thank you to all our clients and supporters over the years. We can’t wait to welcome you to HFA Mortgages & Protection.
Want to speak to the team about how we can help you?
Get in touch directly – we’d love to hear from you
Important Notices
There may be a fee for mortgage advice. The precise amount of the fee will depend upon your circumstances but will range from £195 to £1500, and this will be discussed and agreed with you at the earliest opportunity.
Your home may be repossessed if you do not keep up repayments on your mortgage.
